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The Dealer Excellence Award Goes to Tradewinds

Newport Beach, California, January, 2015 –  Make that seven years in a row! Once again Tradewinds Spas of Novi and Utica, Michigan, a Caldera Spa and Hot Tub retailer, has received a major dealer excellence award. This time named Service Dealer of the Year; Tradewinds continues to enhance its reputation as the best place in Michigan to purchase a spa, hot tub or sauna.

The Dealer Excellence Award nominees were carefully evaluated for business, retail and marketing excellence, customer experience, sales performance and representation of the Caldera brand. “Tradewinds Spas and Hot Tubs was honored for being among the best of the best in North America for their outstanding achievement in a particular area of their business,” said Mike Dunn, Executive Vice President of Watkins Manufacturing, maker of Caldera Spas. “Our winner is a great example of hard work, passion, and commitment to the Caldera message of wellness and transformation.”

“A hot tub is a personal care product that makes a significant difference in the lives of our customers and helps them spend quality time with the people they love,” said Keith Wingfield, owner of Tradewinds Spas. “This award is an affirmation that we are serving our customers here in southeast Michigan and surrounding communities with excellence. It motivates us to provide the very best customer experience, and to help even more people discover the many benefits of hot tubbing.”

Keith continued, “In addition to the superior Caldera brand it takes a sales, delivery, service and management team willing to go the extra mile for our customers.  Our Southeast Michigan showrooms in Novi and Utica are staffed with caring and capable personnel. It is their hard work and dedication in combination with Caldera quality and innovation that makes this award possible.”

About Tradewinds

For more information about Tradewinds Spas visit the company’s web site at www.tradewindsspas.com.

About Caldera Spas

Caldera Spas is the hot tub brand designed for people seeking improved well-being and exceptional self-care. Featuring signature Pure Comfort®, performance, and style, Caldera is one of the world’s most trusted hot tub brands. Established in 1976, Caldera is owned by Watkins Manufacturing Corporation, the acknowledged global hot tub leader. Watkins is a division of Masco Corporation, a Fortune 500 company, whose fine home products include Delta® faucets, KraftMaid® cabinets, and Behr® paints. Caldera spas are sold through a network of independent retailers throughout North America and internationally.

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Spa, Hot Tub Dealer of the Year

Keith Wingfield of Tradewinds Spas receives the Caldera Central Dealer of the Year Award for 2014.
Keith Wingfield of Tradewinds Spas receives the Caldera Central Dealer of the Year Award for 2014.

Las Vegas, NV January, 2014  – For the sixth year in a row Tradewinds Spas of Novi and Utica, Michigan, a Caldera Spa and Hot Tub retailer, has received a major dealer excellence award. Named Central Dealer of the Year, Tradewinds continues to enhance its reputation as a customer preferred choice for spas, hot tubs, traditional and infrared saunas sales and service. Dealer of the Year award nominees were carefully evaluated for business, retail and marketing excellence, customer experience, sales performance and representation of the Caldera brand. “Our Territory Dealers of the Year prove that passion, tenacity and consistency are the real keys to results,” said Mike Dunn, Executive Vice President for Watkins Manufacturing, which owns Caldera Spas. “These dealers continually move from good to great.”

“A hot tub, like no other personal care product, enhances one’s quality of life,” said Keith Wingfield, Owner of Tradewinds Spas. “Only Caldera spas and hot tubs offer the quality and ease to make that experience even better. The Caldera brand provides our owners exceptional self-care benefits that promote personal well-being. This award is an affirmation that we are serving our customers here in Michigan and Ohio with excellence. It motivates us to continue to provide the absolute best customer experience, and to help even more people discover the many benefits of hot tubbing.”

Keith continued, “In addition to great products it takes a great team. Our Southeast Michigan showrooms in Novi and Utica are staffed with caring and capable sales, delivery and service personnel. Without their hard work and dedication this award would not be possible.”

About Tradewinds

For more information about Tradewinds Spas visit the company’s web site at www.tradewindsspas.com.

About Caldera Spas

Caldera Spas is the hot tub brand designed for people seeking improved well-being and exceptional self-care. Featuring signature Pure Comfort®, performance and style, Caldera is one of the world’s most trusted hot tub brands. Established in 1976, Caldera is owned by Watkins Manufacturing Corporation, the acknowledged global hot tub leader. Watkins is a division of Masco Corporation, a Fortune 500 company, whose fine home products include Delta® faucets, KraftMaid® cabinets, and Behr® paints.

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Top Ten Hot Tub Purchase Considerations

This is the time of year when many choose to make that dream of owning a hot tub a reality. Imagine finally having a personal oasis of tranquility right in your own backyard or sunroom. Spa, pool, home and garden shows are a popular option for seeing what the marketplace has to offer, but with all the choices and displays it can become a bit overwhelming.  We asked Keith, the owner of Tradewinds Spas for over 30 years, what to look for when making a spa or hot tub purchase decision.

“Shows can be a great place to shop for a new hot tub, but it’s important to select a product that not only looks great but meets your preferences and needs over the long haul.  Appearance, bells and whistles are important, but you also want to make sure your selection represents a lasting value. You want to be happy with your spa at the time of purchase AND for many years to come. To be truly satisfied with the purchase, delivery, use and ownership experience I encourage shoppers who visit our Novi and Utica showrooms to consider the following ten points of comparison.”

  1. Size:  How many people do you want your hot tub to accommodate and what are the dimensions and accessibility of the desired location?
  2. Comfort: To ensure the tub is comfortable sit in the tub. Look for seating depth and variety, foot-well space, lounge fit, access to controls, cushioned headrests and ease of entry and exit. If desired, a dealer who cares about their customer’s ultimate satisfaction with the product will be happy to arrange for a “soak test” where you can experience everything the spa has to offer.
  3. Hydrotherapy: Don’t be fooled by the jet count alone. What’s more important are the variety, placement and adjustability of the hydrotherapy system. A hot tub that maximizes the hydrotherapy experience will address all of the body’s major muscle groups.
  4. Options and accessories:  Does the brand and model being considering offer the options you are looking for such as color, music system, lounge seating, and ease of operation? Does the purchase price include accessories such as steps, cover, filter and water treatment supplies?
  5. Safety:  Be sure that the hot tub you are considering is listed by a recognized independent testing agency such as UL or ETL.  Make sure you understand the electrical requirements and use a qualified electrician to connect the electrical service to the spa. Review and adhere to all of the safety recommendations contained in the owner’s manual.
  6. Reliability:  Look for a spa that is well built, uses high quality materials and is backed by a reputable manufacturer and dealer.  How long have they been in business, and do they have an established reputation for the quality, durability and reliability of their products? Are they willing and able to stand behind the warranty?
  7. Ease of Maintenance:  Most spa purchasers are looking for a hot tub that won’t require a lot of time and work to keep the water clear and clean and the tub looking like new.  Consider tubs that offer a Corona Discharge (CD) ozone generator.  Consider the type of filtration system offered and whether or not the unit has a circulation pump that creates continuous filtration and provides flow the heater for maintaining the desired water temperature. Is the exterior of the hot tub made of a technologically advanced, long lasting, low maintenance material or is it made of wood that will require staining and may rot over time?
  8. Energy Efficiency:  Does the brand you are considering come standard with effective insulation for the tub shell and plumbing? Full foam insulation surrounding the shell combined with a custom-fit high density foam cover for the spa are essential to keeping the cold out and heat in.
  9. Cost of Operation: In addition to energy usage, what type and how many filters are required to keep your water clean and clear?  How frequently must they be replaced and at what cost?  Some brands incorporate multiple and “specialized” filters and may charge a hefty sum when it comes time for replacement.  What chemicals are required to treat and maintain the water? Is the water treatment routine simple and easy to follow?  Don’t be fooled by some who claim their product does not require chemicals for clean and safe water.  Don’t lock yourself in to a brand that requires excessive, unique and pricy chemical products.
  10. Dealer Support: Look for a dealer that has been in business for a many years and has offered their brand for an extended period of time.  Is the owner involved with the day-to-day operation of the business or are they absentee investors?  Are hot tubs and spas their primary business or is their attention spread out over a variety of unrelated products? Do they service and support the brand they sell with their own delivery and service department?  Do they offer site inspections and recommendations?  Do they deliver and place the tub in its final location or leave the product in your driveway?  Do they have convenient locations, and do they provide courteous and knowledgeable sales consultants?

Tradwinds Spas has served the greater Detroit are and Caldera clientele throughout Michigan for more than 30 years. For more information or to contact  Tradewinds Spas  please visit www.tradewindsspas.com.