The Dealer Excellence Award Goes to Tradewinds

Newport Beach, California, January, 2015 –  Make that seven years in a row! Once again Tradewinds Spas of Novi and Utica, Michigan, a Caldera Spa and Hot Tub retailer, has received a major dealer excellence award. This time named Service Dealer of the Year; Tradewinds continues to enhance its reputation as the best place in Michigan to purchase a spa, hot tub or sauna.

The Dealer Excellence Award nominees were carefully evaluated for business, retail and marketing excellence, customer experience, sales performance and representation of the Caldera brand. “Tradewinds Spas and Hot Tubs was honored for being among the best of the best in North America for their outstanding achievement in a particular area of their business,” said Mike Dunn, Executive Vice President of Watkins Manufacturing, maker of Caldera Spas. “Our winner is a great example of hard work, passion, and commitment to the Caldera message of wellness and transformation.”

“A hot tub is a personal care product that makes a significant difference in the lives of our customers and helps them spend quality time with the people they love,” said Keith Wingfield, owner of Tradewinds Spas. “This award is an affirmation that we are serving our customers here in southeast Michigan and surrounding communities with excellence. It motivates us to provide the very best customer experience, and to help even more people discover the many benefits of hot tubbing.”

Keith continued, “In addition to the superior Caldera brand it takes a sales, delivery, service and management team willing to go the extra mile for our customers.  Our Southeast Michigan showrooms in Novi and Utica are staffed with caring and capable personnel. It is their hard work and dedication in combination with Caldera quality and innovation that makes this award possible.”

About Tradewinds

For more information about Tradewinds Spas visit the company’s web site at

About Caldera Spas

Caldera Spas is the hot tub brand designed for people seeking improved well-being and exceptional self-care. Featuring signature Pure Comfort®, performance, and style, Caldera is one of the world’s most trusted hot tub brands. Established in 1976, Caldera is owned by Watkins Manufacturing Corporation, the acknowledged global hot tub leader. Watkins is a division of Masco Corporation, a Fortune 500 company, whose fine home products include Delta® faucets, KraftMaid® cabinets, and Behr® paints. Caldera spas are sold through a network of independent retailers throughout North America and internationally.


Tradewinds named Dealer of the Year

Utica and Novi, Michigan  – At the recent Caldera Spa New Product and Dealer Awards Show in Nevada, Tradewinds Spas has once again been named Central Region Dealer of the Year. This prestigious award recognizes excellence in all aspects of retailing the Caldera Spa brand. Dealers that receive territory awards have consistently demonstrated superior leadership, dedication and commitment to advancing the Caldera brand through sales, service and customer satisfaction.

Tradewinds Spas is being recognized with the award for the third time in five years. The team at Tradewinds believes the award is a clear indication that our commitment to continuous improvement in sales, service and customer satisfaction is paying dividends for our customers and for our business. We also know that without the excellence and innovation of the Caldera brand, the support of our business partners and most importantly the loyalty our customer base, such awards would not be possible. We wish to extend our thanks to all of you who make our success possible.
More information about Caldera Spas can be found at